little pink pansy was started by Lindsey Johnson in early 2007. What began as an outlet for her own invitation and stationery designs grew into a much bigger enterprise. After having her daughter Harper, Lindsey was even more certain that she wanted to run her own business. As she started contacting vendors, she realized that most of these companies were run by women and mothers. As a mother, Lindsey decided to focus her efforts on finding suppliers whose companies were run by women and specifically mothers. She also wanted to find a way to help women who want to sell their products and start their own businesses to get started. As women, we all juggle a lot of tasks and little pink pansy seeks to ease the burden by providing direction to help guide entrepreneurs through the start-up phases.